/IAB Calls Blockchain 'Natural Fit' for Digital Video Advertising

IAB Calls Blockchain 'Natural Fit' for Digital Video Advertising



The IAB says blockchain technology “is a natural fit for the digital advertising supply chain” with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also significantly reduce the number of queries that ad-tech systems need to make each second; ensure that premium video¬†…

Source: IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising