/AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

AT&T And Bayer Bet On Blockchain To Tame Digital Advertising



Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing …

Source: AT&T And Bayer Bet On Blockchain To Tame Digital Advertising