/At Amino, IAS' Luttrell Boots Up The Blockchain For Big-Brand Transparency

At Amino, IAS' Luttrell Boots Up The Blockchain For Big-Brand Transparency



PALM SPRINGS, Calif — Blockchain technology may be commonly associated with cryptocurrencies like Bitcoin, but there are a host of vendors out there trying to bring blockchain benefits to other sectors, and advertising is not missing out. Among the use cases cited for blockchain in ad-tech is …

Source: At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency